Monday, June 21, 2010

Another Pointless Committee

Last month, Roni (of Roni's Weigh) did a completely awesome post about the obesity epidemic and what the Healthy Weight Committment Foundation aims to do about it. While Roni offered some great ideas of her own, the new organization was basically just rehashing the same old, same old -- exercise and eat right. Well, duh.

Anyways, I wanted to share my very long-winded comment to her here on My Inner Fit Chick (previously KUrunner).
I agree that something needs to be done, but I very much disagree with their methods. Obesity is not as simple as calories in versus calories out. I think most Americans are already “conscious” that we need to eat better and exercise. Weight loss and health is so much more than that.

Why are we overweight in the first place? We know more about nutrition and exercise now than we did 100 years ago, even 50 years ago. But the numbers keep going up. Telling me that I need to eat X number of calories doesn’t change the fact that I want that candy bar.

We, as a society, is stressed to the limit. Moms are expected to be super; we are supposed to get up, make a healthy breakfast for the family, get the kids dressed, pack the husband’s lunch, drop the kids off at school and make it to work by 8:00 for a staff meeting. Then, we are supposed to workout during lunch while magically working on a presentation, pick the kids up and cart them off to soccer, dance and band. We go home and make a wonderful pasta primavera from scratch while entertaining three kids without resorting to TV or video games. Don’t forget the laundry that we have to do or the bathrooms we need to scrub. Then, we are expected to make time for the husband.

Yeah, right. No wonder that McDonald’s looks so tempting on the way home.

If HWCF wants change, maybe they should go after the source. Change the goverment that makes boxes of processed crap cheaper than fruits and vegetables. Go after the fast food restaurants that are on every corner where an extra value meal is cheaper than a pound of meat. I’m not saying that there isn’t personal responsibility involved, but it’s kind of unfair to the crack addict when society willingly puts a dealer on every street. (And yes, I believe that being obese is just as dangerous as being hooked on drugs.)

But telling us what we’ve already been told thousands of times before isn’t going to change anything.

But it gets better. This "health-minded" group is made up of CEOs from companies such as Coca-Cola, Nestle, Mars, Hershey, and Kraft. They are the same ones that make it cheaper to buy a 2 liter of soda than a bottle of juice. They are the ones that sell sugar, sugar, and more sugar to our kids. You think that dinosaur on the macaroni box is targeting adults?

Here's what they should be saying:

Eat less, but keep eating our neon orange processed macaroni. Watch your calories, but keep buying our high fructose corn syrup and aspartame laden sodas. Don't be fat kids, but make sure to save room for a candy bar later.

Anyways, if you're as pissed off as I am now, feel free to send them an email at telling them that if they really want to enact change, they should start with their own products.

No comments:

Post a Comment